YogIic is Rebranding to d+k
Media release 2.07.2017
Yogiic was created as an Active Wear & Lifestyle Brand for both Men and Women. After receiving such positive feedback on the quality, the fit, the comfort and the fabric, however constantly being asked if we were only produced Yoga Clothing and how we actually pronounced the name of our brand. We wanted to cover 100% of the market, dressing Men and Women for all activities not limiting ourselves because of the name of our brand.
Our style of clothing for Yogiic was versatile and the feedback from loyal customers was that they thought they could only wear the clothing for Yoga from the name of our brand and many commented that it limited us as they personally wouldn’t have known we did any other clothing apart from yoga apparel. People searching for Sports and Leisure wear wouldn’t know to go to Yoggic.com as they would associate with.
We wanted to continue producing Australian Owned + Designed + Made ECA Approved clothing so we re-branded to d+k in order for us to reach out and market to a much larger target audience.
d+k is still Australian Owned, Australian made and ECA approved and we still cater for people wanting to choose Yoga as a form of movement.
Our re-brand is less directed at one form of movement.
For more information about d+k visit the official website: https://www.dplusk.com.au/